The business environment is highly complex in
Morocco, and the purpose of this article is to
examine the current situation with regard to
competitive intelligence (CI) activities in
Morocco. Morocco lacks competitiveness, as
much of its industrial base has long been focused
on import substitution, rather than on competitive
exports. This study is mainly exploratory in
nature. A questionnaire survey methodology was
used where a questionnaire was administered to
CI experts in organisations to determine the
current state of CI in Morocco.
Du Toit, ASA & Sewdass, N 2014, 'Competitive intelligence (CI) in Morocco', African Journal of Library Archives and Information Science, vol. 24, no. 1, pp. 3-13.
